As the Grand Rapids Press shrinks it’s useful to consider the source of its decline: the internet
Jack Loechner’s Research Brief from Media Post captures the problem rather sharply. When it comes to picking a restaurant, what do you turn to? Overwhelmingly, it is the net; we search and go. The push by media to go online? Not really the way of the future either. Loencher reports
31% rely on newspapers, including
26% rely on printed copies
5% rely on newspaper websites
Even online doesn’t work. From a political standpoint, the danger here is that the source of news — the stuff for civic action — will take new economic models. The damage gets worse. Those turning away from the print edition are the very heart of the potential audience: women.
As distinct populations, they are more likely to live in households earning $75,000 or more, and have college educations. In addition, the 55% of adults who get information about restaurants, bars, and clubs are more likely to be women, young adults, urban, and technology adopters.
What is worse, the news junkies are even more fickle:
Those who are heavy local news junkies are considerably more likely than others to get material about local restaurants. 71% of those who used at least six platforms monthly got news and information about local restaurants, compared with 34% of those who relied on just one or two sources.