Word today is the entry of Trevor Thomas into the race for the Third District. He released an introductory video this morning as well as kicking off the campaign by filing paperwork. The formal announcement will be next month. At this point, the media coverage or lack of it will need to be the story. The bloggers picked it up (DailyKos, Blogging for Michigan/ Eclectablog, and Empty Wheel) — all good. So did the Battle Creek Enquirer, and the Chicago Tribune. The slow response in Grand Rapids indicates something of the hill that needs to be climbed for a successful campaign.
The announcement video is a low-key affair, in the style of the Chrysler Super Bowl footage, if not shot in as robust fashion (oh, those folks from Wieden + Kennedy are very, very good). Thomas links to West Michigan and especially the links to the Wyoming auto plants where his parents worked — a part of Kent County that has been shuffled off to the Second District, now represented by Bill Huizinga. Perhaps more importantly, he links to President Gerald Ford
It’s time for us to return to the values of Jerry Ford, who put politics aside to do what was best for our country.On the video he works to claim the heritage of Jerry Ford.
As a matter of record, this is the stuff of piety but not fact. Representative Jerry Ford was every bit the Republican. This is a the sort of newbie mistake, trying to say that you are just like the other guy, but not.
From the footage, the message — this suggests a campaign still in the formation. For Thomas to offer a progressive vision that takes hold, he will need some help. And certainly more discipline.