When Roy Schmidt switched parties it certainly stirred up a small tempest.
First, of course, was the obvious disarray that it left the local Democratic Party. The loss of an elected official was bad enough, to lose at the last possible minute, to lose with an obvious dummy candidate in place taking the role of a legitimate Democrat — well, that’s the stuff of grudges. There ought to be a law the feeling went, except — only there wasn’t.
Then came the report from Kent County Prosecuting Attorney, William Forsyth, and the small tempest became a major media storm. While the report could find no violations of the law, it nonetheless offered a damning view of the circumstances leading up to the switch, including the negotiations between the representative and Speaker of the House, Rep. Jase Bolger. Forsyth’s own view was that of outrage. Although he could not prosecute, he was explicit on the violation of integrity.
“Incredibly, while it would be illegal to pay a boxer to take a “dive” or a basketball player to “point-shave”, it is not currently a crime in Michigan to recruit someone to run for public office, place them on the ballot at the “eleventh hour” and essentially pay them to make no effort to win.”
The extensive media attention by MLive and broadcast media have taken Forsyth’s words and made them a virtual campaign in themselves. The Democratic campaign from Winnie Brinks no longer needs to generate outrage, the report provides all the quotes one could use. Tactically this is a great advantage. Yet for all the outrage, is it enough?
Understandably, the sharp words from the Prosecuting Attorney give a morale boost to Democrats, but is it enough to shape the election? Here the actual make up of the redesigned district comes into play. There is no question that the district was restructured to give maximum voice to the GOP in the outer neighborhoods of the city. In the 76th the base leans slightly to the right (2004, .54 R; 2008, .45 R; 2010, .55 R), so depending on how strong the Republican base is motivated, the district becomes more or less difficult. As can be seen, much depends on the scale of turnout the Dems can generate.
To translate this: Roy Schmidt’s future rests with the casual, “persuadable” voter. If the GOP is sufficiently motivated, it may be enough. This is the real impact of the media storm. Yes the Dems can take direct heart, but the real damage is with Schmidt’s image among those who pay casual attention. We already the see the damage in the jumping in of Bing Goei as a write candidate for Republicans. Like Brinks, he’s another CRC product and reflects the general disgust in the SE side.
For Schmidt to lose the SE side would put his campaign in jeopardy, even assuming a base vote like that of 2004. To win, he will need a partisan race like that of 2004, and not only that, he must also present the case that he is in line with the top of the ticket. That however, can only further erode his standing among the casual and persuadable voters. What he needs to do, is find some strategy to clean up after this storm. There are several available, more on that later.