Does Bing Goei know something we don’t? Or is he just really pissed? In today’s press conference, he suggested a little bit of both:
“I had to rethink my position,” Goei said. “I’ve always challenged people, when they see a wrong, to stand up and challenge it and make it right. I’ve been asking other people to stand up and this became ‘Am I going to stand up?’”
“I can’t let a wrong or an injustice go unanswered and unchallenged. And when I look at Roy being a Republican leader for Grand Rapids, that move was made in Lansing. No one has said he’s a Republican here and I want this to be a choice.”
Perhaps we can attribute it to blood in the water, but Goei has been pretty cautious — after all he considered running earlier and then declined to run. So some other recalculation has taken place. Whatever the reason, Goei’s entry makes the task for Roy Schmidt all that much harder.
Tactically, Goei faces a challenge: his write-in campaign will need 4,000 – 6,000 votes for a clean win. That scale is certainly larger than his mailing list from his last run. His clear advantage is that he will be a known quantity for many in the district if nothing else, from his last run.
But it’s going to take money. Here, Rep. Ken Yonkers’ abandoning Schmidt serves as an indication of potential funding. More critically for the campaign will be that of organization. At this point it looks almost certainly like a direct mail campaign rather than a lot of door to door.
At least one commentator on MLive has suggested that House Speaker Jase Bolger is already at work on this, that Goei has at least his tacit blessing, or even more, perhaps the assurance that Schmidt will be gone by August 4.
Of course much of this is good news for Winnie Brinks.
Her background in the Christian Reformed Church dovetails with that of Goei’s — when it comes to the center they appeal to the same audience. In the general this may prove problematic, given Goei’s more visible standing in the Third Ward, but for now, she’s out front and on the doorsteps. As Brandon Dillon showed in 2010, hard work and vigorous campaigning can make a big difference in this district.
The larger question in the next two weeks will be what to do with the Republican Right Wing. In 2010, Goei ran slightly to the left of the militants, (aka Tea Party). For Schmidt, the defensive move will be to shift rightward. The danger is that the Third Ward is conservative but not as anti-government as the militant wing presents itself. Even if going right wins it for Schmidt in the primary, it only serves to confirm to conservative centrists that they will be better with the moderate Winnie Brinks.
But the other option on the table, that Schmidt will withdraw, also poses a danger for Goei. Does he then lean right to better secure a win in November? Or can he keep reasonably centrist and so suck some air out of a Brinks’ campaign? Here, his first hesitancy probably comes into play. The ideological contortions that would be involved are the sort that can subtly rob a campaign of its attack. And most definitely, a Brinks-Goei battle will need strong, aggressive campaigns.